“This suggests Burberry has seen a good early response to brand elevation efforts and new designs.” “Encouragingly, it isn’t just China driving the growth,” said Charlie Huggins of the investment service Wealth Club. The Briton joined from Versace, which he had run since 2016. ![]() We use Google reCaptcha to protect our website and the Google Privacy Policy and Terms of Service apply.īurberry has been implementing a return to the “Britishness” of the brand’s roots in a refocus under its chief executive, Jonathan Akeroyd, 56, who started last April. For more information see our Privacy Policy. Privacy Notice: Newsletters may contain info about charities, online ads, and content funded by outside parties. “The luxury market continues to thrive unabated as more well-heeled shoppers continue to purchase items consistently, with the demand levels this provides helping to maintain the market,” said John Coldham, a retail partner at the law firm Gowling WLG. Sales in southern Asia rose 39%, with Japan up 44%. Sales across Europe, the Middle East, India and Africa rose 17% in the first quarter.īurberry also enjoyed a strong performance across Asia Pacific. He said that tourists had not been put off shopping in Paris despite the recent riots and unrest in France. We need to even up the competition with continental Europe.” “It is not really a level playing field at the moment. “Being a home British brand we would love to attract tourists here,” he said. “At the moment we are seeing Britons going to Europe and other nationalities going to continental Europe for their buying as opposed to London.”īrimicombe said the UK needed a new scheme because European rivals offered various incentives to shoppers. “London has strength but we are definitely seeing a stronger recovery of in continental tourists compared to the UK,” said Ian Brimicombe, the interim chief financial officer at Burberry. However, the company, which said that tourist growth across Europe rose 53% year on year, said that the UK government’s decision to stop allowing tourists to reclaim VAT on shopping purchases was hurting Britain’s status as a holiday shopping destination. The company also said that leather goods sales rose by 13% year on year. Sales of outerwear, led by the 167-year-old brand’s classic heritage rainwear, soared 36%, with vintage Burberry check and Frances shapes handbags also selling well. The luxury fashion retailer, which this week kicked off its “best of Great Britain” campaign as it gears up for the September launch of its autumn/winter collection, said that outerwear and leather goods proved a hit with shoppers. However, the US was a weak spot, with the Americas region reporting a sales decline of 8% year on year in the quarter. So, it is safe to assume that Lee will be making the hue a major part of Burberry’s SS24 colour palette.The company pointed to a strong sales recovery in mainland China, which suffered from Covid-19 related lockdowns last year, where sales rose 46% year on year. For the uninitiated, the electric-blue colour has been consistently present in Burberry’s Fall/Winter 2023 collection and campaigns. A series of three posts consisting of a strawberry, a flower and a blueberry, all in electric blue, were captioned ‘Summer 2024’. It feels like Lee will be taking a similar approach with Burberry, which will be visible in the upcoming Spring/Summer 2024 presentation as well.įor its Spring/Summer 2024 collection, Burberry has been dropping hints about the upcoming show by posting teasers on its social media platforms. ![]() After all, during his stint at Bottega Veneta, Lee managed to revive the Italian brand by bringing back its archives and making them more relevant in today’s times. At his inaugural collection, the designer even brought back the Burberry Prorsum logo, reviving the signature aesthetic of the fashion label. Earlier in January, Lee’s debut collection for Burberry was noted as being one of the year’s most anticipated events on the fashion calendar. What to expect from Burberry’s Spring/Summer 2024 show at London Fashion Week? Image credit: Instagram/Burberryīurberry’s Spring/Summer 2024 collection will be Creative Director Lee’s second showcase for the British fashion house. So, in case you’re interested in knowing more about this collection and where you could live-stream the Burberry SS 2024 show at London Fashion Week, here is a guide on everything to know about the presentation. On September 18, Burberry’s Spring/Summer 2024 showcase will unveil Creative Director Daniel Lee’s second collection for Britain’s prestigious fashion house. As it happens, there is one particular show that many people are quite excited about.
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